Branded

Portrait

Tatcha x Sephora UK

Explore Event
Explore Event

CREATING WALES

Celebrating the creatives defining Wales’ cultural future.

Creating Wales is a visual project where I photograph the individuals and local creative businesses shaping the next generation of the Welsh cultural scene. From fashion designers and artists to vintage shop owners, the project highlights the people driving creativity, community, and collaboration across Cardiff. Each portrait tells a story of ambition, vision, and the unique spirit that makes the city a hub for emerging culture.

FINLEY’S HOUSE

Inside the home of Finley’s House.

Finley’s House celebrates individuality and self-expression, blending hyper-feminine frills with structured, masculine tailoring. Each piece gives the wearer the freedom to decide how they are seen. Once reserved for the fringes of fashion, latex is now entering everyday wardrobes. Finley’s House honors its queer and fetish roots, transforming them into garments that feel both wearable and delightfully subversive.

Person with short, two-toned hair (blonde and black) resting their face on hands at a table, wearing a red Adidas jacket with white stripes, with some art supplies and papers on the table.
A young woman with blonde hair, tattoos, and piercings, wearing a white crop top with red text and illustrations, standing in a room with colorful lighting and looking at the camera.
A young woman with tattoos on her arms and short hair, standing in a room with clothing racks and shelves, wearing a white graphic T-shirt, dark jeans with red ribbons hanging from the waist, and pink platform shoes.
A young woman with short, two-tone hair (black and blonde) sitting at a table with her arms crossed, wearing a white t-shirt with the red script reading 'Hinley s House' and illustrations of women dancing. She has multiple tattoos on her arms and rings on her fingers, against a dark background.
A person with short hair and piercings, sitting at a table with various sewing tools and fabric, resting their face in their hands, in a room with clothing racks in the background.
A woman with a blonde ponytail wearing a T-shirt with text and a chain necklace, facing left, with a black foam headband on her head.
Young woman with black hair and tattoos reading a magazine at a red table, surrounded by houseplants and decorative items in a dimly lit room.

LUCKY COW VINTAGE

Yaz’s Vintage World

Lucky Cow Vintage is a creative vintage clothing store in Cardiff curated for style‑minded individuals seeking unique second‑hand fashion. Known for its playful and ever‑changing racks of retro apparel and accessories, the shop celebrates sustainable style and personal expression, offering a treasure trove of one‑of‑a‑kind pieces that feel both nostalgic and contemporary.

A black and white portrait of a young woman with dark hair, wearing a septum piercing, looking directly at the camera with a serious expression, against a dark background.
Close-up of a person wearing black shorts with red and white writing, standing in front of a red textured wall, with a potted plant and magazines visible in the background.
Young woman with dark hair, sitting at a red table, looking at the camera, with her hand resting on her cheek, in a dimly lit room with a green hanging lamp, an open magazine, a potted plant, and art on the wall behind her.
A woman with dark hair and multiple rings resting her hand on a red table in a dimly lit room, with a yellow lampshade hanging above her.
A young woman with black hair sitting in a black chair, reading a magazine, wearing black knee-high lace-up boots, black shorts, and a black long-sleeve top in a room with a pink wall, a red sideboard, a potted plant, and shelves with shoes and decorative items.

MEG COX

C0xee’s Corner

Meg Cox (c0xee) is a Welsh, 25-year-old freelance creative, working with individuals, organisations, and events across the arts and music industries. In November 2025, she was awarded “Music & Creative Arts Freelancer of the Year” in the Welsh Enterprise Awards, recognised for her ‘outstanding contribution to Welsh music culture and artistry’.

Young woman with short hair, wearing a black beret and colorful patterned shirt, sitting in a workshop or studio. She has a slight smile and is looking at the camera, with her hand resting on her head.
Young woman sitting in an art studio, holding a paintbrush, with art supplies and a palette on the table behind her.
Person with curly hair, wearing a black cap and a sleeveless top, sitting at a wooden desk in a dimly lit art studio, working on a painting illuminated by a bright desk lamp.
A young woman sitting at a wooden desk in a dimly lit artist's studio, illuminated by a desk lamp, with art supplies on the desk and shelves in the background.
A woman with curly hair lying on a white surface against an orange background, wearing a green ribbed sweater, resting her head on her folded arms, and looking at the camera.

MIRAIN IWERYDD

Introducing Mirain

Mirain Iwerydd is a Welsh bilingual TV and radio presenter, known for her work on Heno and on BBC Radio Cymru. She champions emerging Welsh music and artists through her radio shows and media work, and has become a recognisable voice in contemporary Welsh culture.

A young woman with curly dark hair, red hair accessory, and earrings. She wears a black and white striped blouse and has her hands crossed over her chest, standing against a turquoise background.
A woman with dark curly hair, wearing a striped black-and-white shirt and a red flower in her hair, kneeling on a blue background, resting her face on her hand and smiling softly.
A woman with curly hair, wearing a striped shirt, long black leather skirt, zebra print sneakers, red socks, and a red hair accessory, smiling and posing against a solid teal background.
A woman with curly hair and bright green makeup wearing a green ribbed shirt, with a flower-shaped accessory on her ear, resting her chin on her hand against an orange background.
A young woman with curly dark hair and green eye makeup resting her face on her hands, wearing a bright green long-sleeved top, with a vibrant orange background.
A woman with red hair wearing a white vintage-style dress and black boots standing near a river. She has sketches and drawings hanging from her shoulders, waist, and around her feet.

ZALAR ART

Inside Ellie Zalar’s imagination

Ellie Zalar is a traditional illustrator from the South Wales Valleys, specialising in narrative-driven drawing with inks on watercolour paper and occasional acrylic works. Since launching her store in 2022, she has shared originals, commissions, prints, and two artbooks (2024), showcasing the imaginative universes she brings to life by hand. Her work invites viewers to connect, reflect, and see themselves in the characters and stories she creates.

A woman with red hair in a white dress and decorative jewelry stands outdoors, with artwork hanging behind her on a string among green foliage and purple flowers.
A red-haired woman with blue eyes lying on the ground surrounded by drawings and sketches.
A woman with red hair and tattoos holding a colorful sign that says "You Are Loved," sitting outdoors surrounded by art sketches and paintings hanging on a string and scattered on the ground.
A woman with red hair wearing a white dress and jewelry, standing on a tree branch in a forested area, surrounded by hanging drawings and artwork.
A woman with red hair stands on a rocky riverbank, wearing a white dress and a beige jacket. She has sketches of faces and comic-style illustrations hanging around her body, displayed on strings.
Person holding two colorful art prints outside in a wooded area with sunlight shining behind them.

LARA SMITH

Lara’s expresive landscapes

Lara Smith is a predominantly self-taught artist based in Cardiff, Wales. Working mainly in oil with a palette knife, she creates bold, expressive pieces inspired by the Welsh and Cornish landscapes, capturing the atmosphere of her subjects.

Her work has been exhibited across the UK, including at Mall Galleries, Turner Contemporary, and most recently Albany Gallery. Her portfolio spans both studio and en plein air works.

A woman with shoulder-length brown hair wearing a black sleeveless top and blue jeans sitting at a wooden table, holding paintbrushes, with paint supplies and potted plants visible on the table and shelf behind her.
A young woman with shoulder-length brown hair and earrings sits in front of a landscape painting. She is wearing a black sleeveless top and layered necklaces, with her chin resting on her hand, looking at the camera.
A young woman sitting on a floor surrounded by landscape paintings in an art studio.
Black and white photo of a woman with short hair, sitting on the floor with her arms around her knees, looking to the side. She is wearing a necklace, earrings, a dark top, and a light-colored shirt.
A woman painting a landscape scene on a canvas in a cozy indoor studio.
A woman with short, brown hair styled in a half-up bun, wearing a white button-up shirt and silver jewelry, sitting in a room with a sunflower in a vase and a desk with various items in the background.